Learn how to use Google Adwords. A detailed tutorial for beginners and experienced and also learn SEM strategies & Tips from here.

Thursday, 31 August 2017

GOOGLE ADWORDS Online Advertising | Pay Per Click

What is Google Adwords?

google adwords


Google AdWords is an online advertising service that enables advertisers to compete to display brief advertising copy to web users, based in part on keywords, predefined by the advertisers, that might link the copy to the content of web pages shown to users. Web pages from Google and from partner websites are designed to allow Google to select and display this advertising copy. Advertisers pay when users divert their browsing to seek more information about the copy displayed, and partner websites receive a portion of the income they generate.

AdWords has evolved into Google's main source of revenue. Google's total advertising revenues were USD $43.7 billion in 2012.

AdWords offers pay-per-click (PPC), that is, cost-per-click (CPC) advertising, cost-per-acquisition (CPA) advertising,

cost-per-thousand-impressions or cost per mille (CPM) advertising, site-targeted advertising for text, banner, and rich-media ads, and remarketing (also known as retargeting). The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one headline of 25 characters, two additional text lines of 35 characters each, and a display URL of 35 characters. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.

Google launched AdWords in 2000.

At first, AdWords advertisers would pay a monthly amount, and Google would then set up and manage their campaign. To accommodate small businesses and those who wanted to manage their own campaigns, Google soon introduced the AdWords self-service portal. Starting in 2005 Google provided a campaign management service called Jumpstart.

Google's Jumpstart program offers free telephone support from a Google specialist to help users start their online advertising campaign.

In 2005, Google launched the Google Advertising Professional (GAP) Program to certify individuals and companies who completed AdWords training and passed an exam. Due to the complexity of AdWords and the amount of money at stake, some advertisers hire a consultant to manage their campaigns.

In 2008, Google launched the Google Online Marketing Challenge,

an in-class academic exercise for tertiary students.

Over 8,000 students from 47 countries participated in the 2008 Challenge, over 10,000 students from 58 countries took part in 2009, about 12,000 students in 2010 and almost 15,000 students from 70 countries in 2011. The Challenge runs annually, roughly from January to June. Registration is at the instructor rather than student level.

In April 2013, Google announced it will add enhanced campaigns for AdWords to “help advertisers better manage their campaigns in a multi-device world” The enhanced campaigns will “show ads across devices with the right ad text, sitelink, app or extension, without advertisers having to edit each campaign for every combination of devices, location and time of day,” and will include “advanced reports to measure new conversion types.” This move has been controversial among advertisers.