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Thursday, 28 September 2017

YouTube Marketing Guide - Create Easily & Simply

What is YouTube Marketing?

YouTube Marketing is an exciting new strategy to take advantage of the web's massive shift toward video. Strategies for maximize your YouTube marketing results.

youtube marketing

1: Create compelling videos.

2: Make your video findable.

Your videos should be findable both within and outside of YouTube. Videos often appear on the first page of search engines, and are a proven method of leap-frogging your competition to the top of the search results page. The fact that Google owns YouTube can’t be overlooked.

3: Brand your YouTube channel.

Even without spending the big bucks for a brand channel or becoming a YouTube partner, you still have the opportunity to create a branded experience on YouTube.

4: Use annotations to build subscribers.

You can add annotations to your YouTube videos that include clickable calls to action. These annotations appear on top of your videos for a specified length of time and can include links to other videos, playlists or channels, or include a subscribe option.

5: Post a bulletin and alert your friends and subscribers.

At the top of your channel is the Post Bulletin tab. You can create a bulletin and a link to a video that will appear on your subscribers’ and friends’ home pages. This is a great way to draw extra attention—and traffic—to your video.

6: Use YouTube Ads.

7: Leverage other social media platforms.

YouTube is a social media platform, not an island. Here are some ways to extend the reach of your video and make it more shareable:

Blog it. Every time you post a new video, you should create a blog post around it. Use a keyword-rich title, and fill your post with appropriate, complementary content. This will deliver your video to your blog subscribers and increase its chances of being found in a search. Plus, you can add your own sharing buttons on your blog, making it easier for other people to share your content.
Post it to Facebook. Whether on your profile page or on your business page, you can reach a much wider audience on Facebook.

8: Review YouTube Insights for more, um, insights.YouTube has some powerful analytics that give you insight into who’s watching your videos and how they discovered them. You can gather information on an individual video or on all the videos you’ve uploaded.

Reviewing your most-watched videos or the videos with the most community feedback (comments, likes, etc.) can point to what type of content resonates most with your target audience.

YouTube Marketing Guide Pdf Download::